Matt McCloskey — Portfolio 2026

Recent Work

A decade-plus of products, brands, and interfaces — from AI-powered defense tools to encrypted healthcare software to a Bitcoin apparel label. Scroll through, or take the whole thing with you.

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01Client

ShrinkNotes

Truly simple, truly private — encrypted psychotherapy practice software.

Role

Product owner, designer, and engineer

Brief

Practice-management software launched as a SaaS product, designed and built end-to-end. Branding, UI/UX, and full-stack development with React + Node.js.

ShrinkNotes desktop and mobile app screens — Production app — desktop & mobile · myshrinknotes.com

02Client

Sully.ai

A superhuman team of AI employees for healthcare.

Role

Lead Designer

Brief

Designed a modern EHR for a national mental-health services company. Created and maintained the design system and Figma library to support multiple initiatives, and built shared React components for development.

Sully.ai electronic health record interface — EHR design & shared component library

03Client

Proxi

Private network intelligence for trusted introductions. Pure signal, no noise.

Role

Designer & Product Consultant

Brief

Asked to clarify the product definition, define the MVP, and design new AI-powered features to create introductions, brands, and overviews within the app.

Proxi product exploration, building blocks and MVP flow

Proxi key insights and AI relationship prompt prototyping

Proxi execution — designed app screens with and without AI

04Client

PeerLoop

A social-network-based, one-on-one learning platform.

Role

Lead Designer

Brief

Asked to clarify the product concept, define the MVP, create a design system, and design the end-to-end app experience.

PeerLoop learning platform screens — Course discovery, peer teaching & reviews

05Client

Lady Bird

Drinks designed for living well.

Role

Web developer

Brief

Webflow development and make.com automation for a better-for-you soda brand — drinkladybird.com.

Lady Bird soda Webflow site, desktop and mobile — drinkladybird.com — Webflow build + automation

06Client

Retail Electric

Marketing and onboarding for a new retail electric provider.

Role

Design Director

Brief

Created the marketing and onboarding flow and prototype for a new retail electric provider — mapping feature sets across multiple third-party APIs and adhering to all applicable Texas state regulations.

Feature-set and API mapping for retail electric provider

Wireframing and prototyping the onboarding user journey

07Client

OwnProp

Tokenizing real-estate assets onto the blockchain.

Role

Creative Director

Brief

Led the rebranding and design-system creation for a crypto real-estate trading platform — including the symbol, logo system, and 2022 brand guide.

The meaning of the OwnProp symbol — investor plus properties

08Client

Bidgely

Appliance-level energy intelligence for every customer.

Role

Creative Director

Brief

Established brand guidelines and produced marketing material for both print and web.

09Client

Rex

A real-estate technology incubator — building for 10 startups at once.

Role

VP of Product Design / Creative Director

Brief

Oversaw design and product strategy for 10 startups, managing a team of 15 designers and establishing scalable design systems and processes across real estate, insurance, logistics, and fintech.

OwnProp fractional-ownership app flow — OwnProp — fractional real-estate investing

OwnProp transaction and portfolio screens

Property data-intelligence platform screens — Investable — property insights & goals

Property management app — data consolidation and goals

PayUp business banking cards and cash-flow screens — PayUp — flexible payouts for businesses

PayUp money tracking and card management

Rex portfolio marketing sites — Comps, insurance, fractional real estate

10Client

Sovereign Goods

Apparel for the sovereign individual. There is no 2nd best.

Role

Designer, photographer & web developer

Brief

Created a new brand logo, brand assets, social media, and apparel design — plus product photography and a Shopify + Etsy storefront with integration. sovereigngoods.shop

Sovereign Goods social media and product photography

Sovereign Goods hats — product photography

Sovereign Goods Shopify and Etsy storefront — Shopify & Etsy design and integration

Thank you

Let’s build the next one.

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