Clarify
Cut through the fog: define the real MVP, map the user journeys and personas, and bring a clear point of view to your idea — so the product knows exactly what it is and who it’s for.
For builders who got it to 90%
You used AI to build your dream to 80–90%. The last stretch — nailing the MVP, sharpening the experience, and the auth, data, and deploy — is where momentum dies. I’m an engineer, designer, and product leader with 20+ years shipping software that couldn’t fail. I bring a clear point of view to your idea, stabilize what you’ve built, and get it into production.

The Service
AI can get you a working prototype. Turning it into a real product — one that’s focused, secure, stable, and something people trust — is a different job. That’s the part I do.
Cut through the fog: define the real MVP, map the user journeys and personas, and bring a clear point of view to your idea — so the product knows exactly what it is and who it’s for.
Harden what AI helped you build — authentication, data integrity, security, error handling, performance. The things that quietly break the moment real users show up.
Turn a rough prototype into a product people trust: sharpen the user experience, the design, and the details that make it feel finished instead of generated.
Deploy it properly — infrastructure, pipelines, monitoring — and hand you something live that you can actually run, support, and grow.
Ways to Work Together
A focused review of your product, code, and UX — what the MVP really is, where to cut scope, and an honest, prioritized roadmap to launch.
I take your 80–90% build the rest of the way — hands-on engineering and design until it’s live and holding up in production.
Ongoing senior product, design, and engineering help as you grow past launch — a steady hand on the wheel, without a full-time hire.
Why Me
Long before AI could scaffold an app in an afternoon, I spent 20+ years getting high-stakes software into production — for defense, healthcare, and critical infrastructure. That hard-won rigor is what I bring to your project.
Shipped AI-powered geospatial decision tools for NORAD / NORTHCOM and critical infrastructure — where “it mostly works” was never an option.
Product & design across 10 startups at once — taking early ideas from concept to launched product, fast.
Directed a $6M F-35 data program and California’s ACA enrollment platform — 12M residents depending on it working.
Built and ran the world’s first SaaS headless CMS end-to-end, to 2,000+ accounts.
I Ship My Own, Too
I’m actively founding and shipping my own products, so I’m in the same trenches you are — not commentating from the sidelines.
Truly simple, truly private.
End-to-end encrypted practice-management software for psychotherapists. Designed, built, and shipped end-to-end with React + Node.js.
There is no 2nd best.
Bitcoin-inspired apparel brand — 20+ original designs across shirts, hats, and home goods. Brand identity, photography, and storefront, all in-house.
Essays at the edge of ideas.
My newsletter on strength, curiosity, and building things — from product and technology to philosophy and the examined life.
From Airbnb listing to custom site — in one paste.
Paste your Airbnb listing and Hostmade builds a beautiful one-page website and a narrated promo video on your own domain — then tunes it so AI answer engines actually recommend your place.
291 episodes. 350+ hours.
A weekly conversation on philosophy, religion, and current events. I co-host and handle the audio and video engineering.
Songs, written and recorded.
Original music I write, play, and record — all gathered in one place to stream.
A book of poems. Coming soon.
My debut collection of poetry — currently in the works. Read the introduction to see what it’s about.
Let’s talk
If you’ve got an idea that’s almost there and needs a seasoned hand to push it into production, grab a quick 15-minute call — no pitch, just a conversation about what you’re building.